Client
Axel Roth
Industry
Gastronomy
Project Type
Branding and Visual direction
Timeline
4 weeks
Scope
Branding Identity, Visual Exploration, Art Direction
Status
Delivered
Positioning
The positioning centered on AKO Cafe as more than a place to consume coffee. The concept was framed as a curated experience, where branding, environment, and visual language work together to create a stronger emotional impression. This helped define a direction that felt more considered, contemporary, and identity-driven.
Positioning
The positioning centered on AKO Cafe as more than a place to consume coffee. The concept was framed as a curated experience, where branding, environment, and visual language work together to create a stronger emotional impression. This helped define a direction that felt more considered, contemporary, and identity-driven.
Visual Identity
The visual direction focused on building a world around the brand rather than a logo in isolation. Typography, composition, palette, and imagery were considered as part of a broader atmosphere, allowing the concept to feel immersive and editorial while still suited to a physical café setting.
Visual Identity
The visual direction focused on building a world around the brand rather than a logo in isolation. Typography, composition, palette, and imagery were considered as part of a broader atmosphere, allowing the concept to feel immersive and editorial while still suited to a physical café setting.
Refinement
The identity system was designed to extend across key applications such as signage, menus, packaging, printed materials, and digital presence. Rather than relying on a single visual gesture, the proposal introduced a more adaptable structure that could support consistency while allowing the brand to express itself across different formats.
Refinement
The identity system was designed to extend across key applications such as signage, menus, packaging, printed materials, and digital presence. Rather than relying on a single visual gesture, the proposal introduced a more adaptable structure that could support consistency while allowing the brand to express itself across different formats.
The result was a branding concept proposal that established a strong visual and strategic foundation for AKO Cafe. By combining identity thinking, visual exploration, and art direction, the project outlined a brand world that could develop further into a complete hospitality experience across physical and digital environments.
Let's create something amazing!
Let's create something amazing!
@nandi
@prianca
We build websites and digital identities that are structured, scalable, and designed to endure. Every project is crafted with focus, precision, and long-term performance in mind.
We build websites and digital identities that are structured, scalable, and designed to endure. Every project is crafted with focus, precision, and long-term performance in mind.