Client
Nuvanta Labs Pvt Ltd.
Industry
On-demand home service
Project Type
Brand identity, mobile app design, website, product launch
Timeline
16 weeks
Scope
Brand identity, mobile app design, website, product launch
Status
Launched, in active support, phase 2 ongoing
Positioning
The positioning work centered on making Clen feel relevant to everyday households and intuitive to adopt. Rather than relying on overly technical or corporate cues, the direction emphasized familiarity, convenience, and trust, helping shape a service experience that felt both practical and approachable.
Positioning
The positioning work centered on making Clen feel relevant to everyday households and intuitive to adopt. Rather than relying on overly technical or corporate cues, the direction emphasized familiarity, convenience, and trust, helping shape a service experience that felt both practical and approachable.
Visual Identity
The visual system was created to give Clen a more memorable and cohesive presence across product and launch materials. Typography, layout, and interface styling were developed as part of a unified language, allowing the brand to feel consistent across app screens, supporting assets, and future digital applications.
Visual Identity
The visual system was created to give Clen a more memorable and cohesive presence across product and launch materials. Typography, layout, and interface styling were developed as part of a unified language, allowing the brand to feel consistent across app screens, supporting assets, and future digital applications.
Refinement
The digital experience focused on bringing the identity into the product in a way that felt straightforward and easy to navigate. Alongside the app itself, the system was structured to support wider digital touchpoints, making it easier for the brand to expand consistently across web and future communication needs.
Refinement
The digital experience focused on bringing the identity into the product in a way that felt straightforward and easy to navigate. Alongside the app itself, the system was structured to support wider digital touchpoints, making it easier for the brand to expand consistently across web and future communication needs.
The result was a cohesive brand and digital system that supported Clen’s launch and established a clearer direction for future expansion. With the core identity and digital touchpoints in place, the project created a stronger base for ongoing support, phase-two development, and broader brand growth.
Let's create something amazing!
Let's create something amazing!
@nandi
@prianca
We build websites and digital identities that are structured, scalable, and designed to endure. Every project is crafted with focus, precision, and long-term performance in mind.
We build websites and digital identities that are structured, scalable, and designed to endure. Every project is crafted with focus, precision, and long-term performance in mind.